<aside> 馃寠 Geyser is partnering with the Bitcoin.Design community in order to shine a light on the importance of research for bitcoin startups as well as actually gain valuable insights that Geyser can use to improve our product, marketing, and strengthen our vision.
The principles of this initiative are: open source research, building in public, experimental research.
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The aim of the research is to produce the following documentation:
| Outputs | Methodology | Descriptions | Timeline | |
|---|---|---|---|---|
| 1 | Heuristic review Tables | 路 Heuristic review | 路 The researchers can familiarize themselves | |
| 路 Start producing valuable insights into journey map | July | |||
| 2 | User personas | 路 User Interviews | ||
| 路 JTBD questions | 路 Prioritize issues, | |||
| 路 Help us asses broader value proposition | August-Sept | |||
| 3 | User Journey Maps | 路 User Interviews | 路 Understand the user flows, channels, pain points, prioritize pain points | August-Sept |
Schedule recurring conversations every 2 weeks
To keep the ball rolling and to keep Geyser and the team of researchers accountable we propose a call every 2 weeks to review the progress on the research front.
Package up tasks in actionable bits to be achieved in 2 weeks
Specific, Measurable, Achievable, Relevant, and Time-bound
Invite researchers and designers to collaborate
Researchers can be as involved as they want, but they will be expected to take responsibility and complete the tasks they decide to work on.
Be objective-driven
The research is not valuable in itself. What matters ultimately is the insights it generates and the changes that it enables.